Beyoncé’s Stunning Netflix Deal for NFL Halftime Performance: Inside the Numbers
Beyoncé’s recent 13-minute halftime performance during Netflix’s NFL Christmas Day game is reportedly part of a substantial deal with the streaming platform. In 2019, she entered into a three-project agreement with Netflix, valued at approximately $60 million.
The first project under this deal was the concert documentary “Homecoming,” for which she was paid around $20 million.
While the exact payment for the recent halftime show hasn’t been publicly disclosed, it’s reasonable to infer that it aligns with the financial terms of her existing Netflix contract.
This suggests that her compensation for the performance could be in the vicinity of $20 million, consistent with the per-project valuation of her Netflix deal.
It’s noteworthy that this arrangement differs from traditional NFL halftime performances. Typically, artists do not receive direct payment for Super Bowl halftime shows; instead, the NFL covers production expenses.
For instance, during her 2013 Super Bowl performance, Beyoncé’s show had production costs estimated at $600,000, which were covered by the NFL.
In contrast, Beyoncé’s collaboration with Netflix for the Christmas Day game represents a significant financial commitment, highlighting the evolving landscape of entertainment partnerships and the increasing value of exclusive content in the streaming era.