Whiskey Brand Distances from Conor McGregor Following Assault Liability
Conor McGregor, the mixed martial arts superstar and entrepreneur, has reportedly been dropped as the face of his whiskey brand, Proper No. Twelve, following his legal troubles.
McGregor was recently found liable in a sexual assault case, which has brought significant negative attention to his brand and public image.
Key Details:
- Sexual Assault Case: The case, which accused McGregor of misconduct, concluded with a ruling that held him liable. While details of the judgment and the implications are still emerging, the decision has sparked widespread controversy.
- Brand’s Decision: The makers of Proper No. Twelve Irish Whiskey decided to cut ties with McGregor as its public ambassador to distance the product from the negative publicity. The company, co-founded by McGregor, was already partially acquired by a larger spirits conglomerate, which likely influenced the decision.
- Public Reaction: Fans and critics alike have reacted strongly to the news:
- Some have called for more accountability from high-profile athletes and public figures.
- Others continue to support McGregor, citing his contributions to sports and business despite his personal controversies.
Broader Implications:
This development highlights the risks brands face when partnering with controversial figures.
For McGregor, it marks another chapter in a series of legal and personal challenges that have overshadowed his illustrious MMA career.
Proper No. Twelve has yet to announce a new brand ambassador, while McGregor has not released an official statement regarding his removal at the time of this report.