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Beyoncé has secured the legal right to trademark her daughter Blue Ivy Carter’s name, concluding a 12-year legal battle. The U.S. Patent and Trademark Office (USPTO) approved the trademark application, allowing Beyoncé to protect and potentially commercialize her daughter’s name across various goods and services.
The journey began in 2012 when Beyoncé first sought to trademark “Blue Ivy.” She faced opposition from Veronica Morales, a wedding planner who had been operating “Blue Ivy Events” since 2009. In 2020, the USPTO ruled in Beyoncé’s favor, stating that the two names were not sufficiently similar to cause confusion. Despite this victory, the application was initially abandoned.
In November 2023, Beyoncé renewed her efforts to secure the trademark but encountered another challenge due to a Wisconsin boutique using a similar logo.
After addressing these concerns, the USPTO approved the application for publication in The Trademark Official Gazette on December 31, 2024. If no objections are filed within 30 days, the trademark will be officially registered.
This trademark encompasses a wide range of products and services, including toys, sporting goods, furniture, and computer software.
It positions Blue Ivy Carter, now 12 years old, to benefit from her name’s commercial use as she continues to build her career. Blue Ivy has already achieved significant milestones, such as performing with her mother, Beyoncé, and voicing a character in Disney’s upcoming film, “Mufasa: The Lion King.”
Beyoncé and her husband, Jay-Z, have emphasized that the trademark is intended to prevent others from exploiting their daughter’s name for commercial gain.
In a 2013 interview, Jay-Z stated, “People wanted to make products based on our child’s name, and you don’t want anybody trying to benefit off your baby’s name.”
This legal victory ensures that the name “Blue Ivy Carter” is protected under trademark law, allowing the family to control its use in commerce and safeguard their daughter’s identity.