Influencer’s Death at 45 Sparks Online Frenzy: The Impact on Social Media
Brazilian automotive influencer Ricardo Godoi, aged 45, tragically passed away on January 20, 2025, during a procedure to receive a full back tattoo under general anesthesia.
The incident occurred in a hospital in Santa Catarina, Brazil, where Godoi suffered cardiac arrest shortly after sedation began. Despite immediate medical intervention, he could not be revived.
Godoi, who had over 220,000 Instagram followers, was known for his luxury car content and served as the CEO of Godoi Premium Group.
Prior to the procedure, he informed his followers of his plans, stating he would resume posting that afternoon. His sudden death has prompted a police investigation, and tributes have poured in from fans and friends, remembering him as joyful and generous.