Royal Editor: Harry Concerned About Meghan’s Brand Use

Meghan Markle’s Brand Strategy Worries Prince Harry

​Recent reports suggest that Prince Harry is reportedly unhappy with Meghan Markle’s use of their children, Archie and Lilibet, in promoting her lifestyle brand, As Ever. Royal editor Matt Wilkinson noted that Prince Harry is “not overly happy” about their children’s involvement in public branding efforts. ​

Meghan’s brand has featured products like gourmet teas, jams, and honey, which sold out rapidly upon release. Critics argue that leveraging their children’s images for commercial purposes raises ethical concerns, suggesting that it may be an inauthentic approach to monetizing their royal association. ​

In response to customer demand, Meghan issued an apology after As Ever experienced stock errors, leading to some orders being unfulfilled. She pledged full refunds and offered affected customers complimentary items from future product drops. ​