Exploring Nigeria’s Surge: 5th in World for Social Media Usage
Nigeria currently ranks 5th globally in daily social media usage, according to recent reports that compare average time spent on social media platforms per day.
Nigerians spend an average of approximately 4 hours per day on social media, a reflection of the country’s rapidly growing digital engagement and active online population.
Factors contributing to Nigeria’s high social media usage include the popularity of platforms like WhatsApp, Facebook, Instagram, and Twitter, as well as the increasing availability of affordable internet services and mobile devices.
Social media plays a crucial role in information sharing, entertainment, and business in Nigeria, making it a key part of daily life for many.
Here’s the top list for daily social media usage worldwide:
- Philippines – 4 hours 15 minutes
- Brazil – 3 hours 42 minutes
- South Africa – 3 hours 34 minutes
- Argentina – 3 hours 32 minutes
- Nigeria – 4 hours
- Colombia – 03:22
- Chile – 03:11
- Indonesia – 03:11
- Saudi Arabia – 03:10
- Argentina – 03:08
- Mexico – 03:04
- Malaysia – 02:48
- Ghana – 02:43
- Egypt – 02:41
- Thailand – 02:30
- Bulgaria – 02:26
- Vietnam – 02:23
- Portugal – 02:23
- Romania – 02:20
- Italy – 02:17