Nigerian Afrobeats sensation Ayra Starr has been announced as the official face of Infinix’s HOT smartphone series.
Known for her vibrant personality and unique style, Ayra Starr aligns well with the youthful, trend-focused branding of Infinix’s HOT series, which targets a younger, tech-savvy audience.
This collaboration highlights Infinix’s commitment to connecting with the youth demographic in Africa by associating with popular cultural figures like Ayra, whose music and influence resonate with the brand’s image.
As the face of the HOT series, Ayra Starr is expected to feature in promotional campaigns, events, and social media activations, bringing her fanbase closer to the brand and potentially boosting Infinix’s appeal in Nigeria and beyond.
This partnership reflects the growing trend of tech companies in Africa partnering with influential celebrities to strengthen brand loyalty among younger consumers.
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