Kanye West Rebrands Again: The Significance Behind His New Name “Ye Ye”
What Kanye West’s Transition to “Ye Ye” Reveals About His Personal and Artistic Growth
Kanye West has officially changed his name again — from Ye to Ye Ye, according to new legal filings in California (pagesix.com).
📝 What’s New
Business documents filed by his CFO, Hussain Lalani, now list him as Ye Ye across companies like Yeezy Apparel, Yeezy Record Label LLC, Getting Out Our Dreams Inc., and Ox Paha Inc. (pagesix.com).
He hasn’t personally confirmed the name change on social media, but the paperwork clearly shows the updated name being used.
📜 Timeline of Name Changes
2018: Kanye began using “Ye” as his nickname, inspired by his album Ye.
October 2021: He legally changed his name from Kanye Omari West to Ye (en.wikipedia.org).
June 2025: Per the latest filings, he’s now Ye Ye (pagesix.com).
❓Why “Ye Ye”?
The filings don’t explain his reasoning.
Some speculate it could signal a new artistic identity, a strategic move for branding, or even a legal reorganization of his businesses.
🗣 What This Means
Legally and professionally, documents now must use Ye Ye to reflect the name update.
Public platforms and media might take time to catch up, especially since he hasn’t announced it himself.
We’ll likely see this name used in future album releases, contracts, and official statements.
Would you like me to monitor for his first public mention of “Ye Ye” or analyze potential impacts on his branding and ongoing controversies?