Apple Event Live Updates: Foldable iPhone, iPhone 18 Pro and New Apple Watches Expected
Apple is preparing for one of its biggest product launches in years as the company holds its September 9 event at Apple Park in Cupertino, California. The event, titled “Surprise and Shine,” is expected to introduce several new products, with Apple’s first foldable iPhone attracting the most attention.
The event is also an important moment for Apple because it is the first major iPhone launch under new CEO John Ternus. Ternus took over from Tim Cook on September 1, beginning a new chapter for the world’s most valuable technology companies.
Foldable iPhone Expected to Lead the Show
The biggest announcement could be Apple’s long-awaited entry into the foldable smartphone market.
Reports indicate that Apple is expected to unveil a book-style foldable iPhone. The device has been referred to as the iPhone Duo or iPhone Ultra in reports, although Apple has not confirmed its final name.
The phone is expected to feature a smaller outer display and a much larger flexible screen when opened. Reports have suggested an inner display of roughly 7.6 to 7.8 inches.
Apple’s first foldable phone could also carry a premium price of more than $2,000. That would make it one of the company’s most expensive consumer devices, but analysts believe Apple’s entry could help make foldable smartphones more popular.
iPhone 18 Pro Models Expected
The foldable iPhone is not expected to be Apple’s only major smartphone announcement.
Apple is also expected to introduce the iPhone 18 Pro and iPhone 18 Pro Max. Reports point to a new A20 Pro chip, improved cameras, changes to the Dynamic Island and additional battery improvements.
The Pro models are expected to remain Apple’s main traditional flagship phones while the foldable device introduces a completely different form factor.
The standard iPhone 18 is reportedly not expected at this event. Apple is believed to be changing its traditional launch schedule, with some lower-priced models potentially moving to a spring 2027 release.
New Apple Watches Also Expected
Apple’s smartwatch lineup is also expected to receive an update.
The company is expected to introduce the Apple Watch Series 12 and Apple Watch Ultra 4. Reports suggest the new models could receive improved health and fitness features, faster internal hardware and other design changes.
The Apple Watch remains an important part of Apple’s business. The company has continued to expand its health features, making the smartwatch a major part of its broader technology ecosystem.
New watch models could also help Apple attract existing owners who are looking for better health tracking and longer-term performance improvements.
AirPods Could Join the Announcements
New AirPods are another possibility at the September event.
Reports indicate that Apple could introduce AirPods 5, with improvements to audio performance and active noise cancellation. However, some other rumored Apple products may be held for later events.
The company could also provide more information about upcoming software updates, including iOS 27 and Apple’s latest artificial intelligence features.
A Major Moment for John Ternus
The event carries special importance for John Ternus.
After years as Apple’s hardware chief, Ternus is now leading the company following Tim Cook’s departure as CEO. His first major iPhone presentation provides an early look at Apple’s direction under his leadership.
The foldable iPhone could therefore become an important symbol of the transition.
Apple has traditionally entered new product categories after competitors have already established them. Samsung and other manufacturers have sold foldable smartphones for years, but Apple’s approach could bring the technology to a much larger mainstream audience.
When to Watch the Apple Event
Apple’s September 9 event is scheduled to begin at 10 a.m. Pacific Time and 1 p.m. Eastern Time. In the United Kingdom, it begins at 6 p.m., while viewers in Nigeria can watch from 6 p.m. WAT.
Apple is streaming the event through its website, Apple TV and YouTube.
What Comes Next
The event could mark one of the most important changes to Apple’s product lineup in nearly a decade.
The iPhone X introduced Apple’s modern smartphone design in 2017. Now, the expected foldable iPhone could represent another major change in how the company approaches its most important product.
Consumers will be watching closely for the final design, price, specifications and release date. The new iPhone 18 Pro models and Apple Watches will also face strong expectations.
With a new CEO, a possible foldable iPhone and several major product updates expected, Apple’s September event has the potential to set the tone for the company’s next era.
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